Date
2024
Website client
Category
Visual identiy
The project
Smile&Pay facilitates the acceptance of credit card payments with a simple solution adapted to all sales channels: in-store, on delivery, by telephone or online. With the ambition to evolve and assert its identity, the fintech wishes to modernize its image.
The project
I emphasized friendliness and accessibility by integrating a fresh, dynamic visual universe. The smile, a symbol of fluidity and confidence, is at the heart of my approach, supported by a palette of bright, engaging colors.
Project carried out at Mazette.co